Decades of Indian sourcing expertise

Unswerving commitment to meeting your goals and needs

Swades

Swades Sourcing is an Indian sourcing agency with a reputation for providing fast, efficient, secure and reliable services to international buyers across the globe

Based in New Delhi our sourcing agency was started decades ago when the founders first began serving the needs of international buyers wanting to source beautiful, unusual garments and products for the home.

We are here to meet your needs, offering flexibility, expertise and a friendly approach and, most importantly, we are your eyes and ears on the ground. We are always there for you, keeping you informed and up to date, explaining what is really going on, and where necessary, reading between the lines and joining the dots. We are a buying agency with unswerving integrity, openness and ethical practices.

Our clients come in all shapes and sizes, from the global multi-channel household names to the designer maker and internet giftshop.

Vision

We make a positive impact on our communities and on the wider global family of which we are a part, by nurturing relationships built on trust, openness and fairness to all.
We use all resources carefully and efficiently to add value to our partners in business and to support the well-being of our people and the planet.

Integrity & Ethics

  • We always behave with complete transparency and openness

  • We are honest and committed to doing what’s best for our customers and our people

  • We stand for what is right and fair, and hold ourselves to a high level of ethical standards

  • We believe in sourcing more sustainably and ethically to make the world a better place

Quality Focus

  • We hold ourselves to the highest standards and we don’t take shortcuts

  • We invest in our people by providing an environment that focuses on personal development & professional growth

  • We are committed to delivering excellence in all ours areas of responsibility

  • We take pride in providing a high value of service, and ensure excellent quality regardless of the product price

Customer First

  • We believe in continuous improvement and challenge ideas of what is possible so that our customers get an ever better service

  • We communicate with transparency and unwavering openness, honesty & respect

  • We know you have a choice, and we put your needs at the centre of what we do and how we do it

  • We work hard to understand your brand and your business needs and take pride in what we accomplish together

Solution Orientated

  • We overcome obstacles & deliver results. It’s in our DNA to make things happen

  • We focus on solutions and are inspired to make an impact through our determination and hard work

  • We are passionate when it comes to new challenges. When faced with a problem, we triumph

  • We embrace technology and focus on how it can help us operate more effectively for you

Our People

Lalli Bedi and Kapil Goel are the co-founders of Swades. Lalli is the creative lead for the company and oversees the product development and merchandising functions of the business. Lalli has more than 30 years experience in the buying and sourcing industry, working with customers from all 4 corners of the earth, to help source the best craftspeople and producers in India.

Kapil develops the business strategy for the company and with 20 years experience working on larger manufacturing production lines he identifies long term business partners in India for customers across the globe. With his deep understanding of quality, compliance and logistics he has helped household names source products & execute projects at various production centres in India.

With their team of several dozen and growing, Kapil and Lalli have travelled the length and breadth of India to gain knowledge and expertise in all that India makes, and has to offer, to international audiences.

Lalli and Kapil

The Swades Team

Swades Team

The team at Swades is made up of 5 divisions

Design

We immerse ourselves in your brand and know we must understand your unique brand identity and your customers. We have vast product knowledge and our artistic abilities turn a buyer’s vision into a design that becomes your unique product.

Merchandisers

We will be the day-to-day link between you and the various potential vendors and the chosen factory during the sample development and approval stages. We will help you with the sourcing of the product, the negotiation of the price and the main terms of business.

Operations/ERP

We ensure we fully understand your business strategy and goals and will be the main communicator between you and the factories once an order has been placed. We will also carry out data entry such as PO processing, updating product development sheets and making sure our processes are aligned to your needs and systems.

Quality Insurance

We use our expertise to ensure all quality requirements and regulations are met before production begins, and will conduct in process checks as needed. We work closely with all the international testing laboratories and certification bodies. We will also ensure that all finished products are quality checked against your standards before being shipped.

Logistics

We work with a wide range of freight forwarders and shipping agents on behalf of clients. We understand the complexities and pitfalls of this vital final stage. We will work tirelessly to ensure your products are delivered to you at the right time and invoiced to the price agreed.

Our Network

India has developed over the centuries some extraordinary skills in its vastly differing regions. Even now in the 21st century when a factory can make anything anywhere, in theory, the ancient tradition of making with certain materials in specific areas, persists.  Our expert team is on the ground in production centres in all major cities in India, from those that specialise in metal forging or woodwork, to those in stone work and sand casting, to those in textile weaving and dyeing. We manage the production of goods in these regional centres and factories, bringing finished products to the distribution centres and ports for shipment to more than 100 customers globally.

‘I worked with Lalli for many years and she helped us reach our growth goals by being pragmatic, resourceful and always so helpful and friendly. She was definitely rooting for us on the ground’.
Buying Director, Multiple Gift Store Group UK

We would love to help you so please get in touch and see what Swades can do